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Thesis: Sexism in Marketing: An Analysis of Gender Representation and its Societal Impact Author: Marie Seshat Landry Marie Landry’s Spy Shop Spymaster Enterprises [November 19, 2024] Table of Contents (TOC) Introduction 1.1 Overview of Marketing and Gender Dynamics 1.2 Purpose and Scope 1.3 Thesis Statement Historical Context of Sexism in Marketing 2.1 Early Advertising Trends 2.2 Cultural and Social Influences 2.3 Key Milestones and Shifts Manifestations of Sexism in Modern Marketing 3.1 Gender Stereotyping in Advertisements 3.2 Product Marketing and Target Audiences 3.3 Subtle vs. Overt Sexism Impact on Consumers and Society 4.1 Psychological Effects 4.2 Economic Implications 4.3 Reinforcement of Gender Roles Case Studies 5.1 Examples of Sexist Advertising 5.2 Impactful Backlashes and Responses 5.3 Positive Examples of Gender-Neutral or Progressive Marketing Counterarguments and Alternative Perspectives 6.1 Arguments for Targeted Gender Marketing 6.2 Complexities of Cultural Differe