Here are some steps to kickstart your social media presence:

1. Define your goals: Before you start posting on social media, it's important to have a clear understanding of what you want to achieve. Are you looking to increase brand awareness, generate leads, or engage with your audience? Once you have a clear understanding of your goals, it will be easier to create a strategy that supports them.

2. Choose the right platforms: Not all social media platforms are created equal, and it's important to choose the ones that are best suited to your business and target audience. Consider factors like the type of content you want to share, the age and interests of your target audience, and the goals you're trying to achieve.

3. Develop a content strategy: Once you've chosen your platforms, it's time to start creating content. Develop a content calendar that outlines what you'll post and when, and make sure the content is aligned with your goals and target audience.

4. Engage with your audience: Social media is a two-way conversation, and it's important to engage with your audience. Respond to comments, answer questions, and encourage feedback to build a relationship with your followers.

5. Track and analyze your performance: Use tools like Google Analytics and native platform analytics to track the performance of your social media efforts. This will help you understand what's working and what's not, and make informed decisions about how to improve your results.

6. Be consistent and persistent: Building a strong social media presence takes time, effort, and consistency. Make sure to post regularly and engage with your audience to build a relationship and establish yourself as a thought leader in your industry.